Tuesday, February 10, 2009

Organic and other Wines Going Green

Wine is a natural produce made from grapes. Considering the fact that the soil, air and water of the place the grapes are grown in, or the terroir as it is called, cast an important shadow under which the juice is fermented to become wine, it is only natural for the wine growers to go green. While going green is natural, Green-washing isn't. For Green washing is a term that refers to a company's overstating an environmental benefit purely for marketing purposes.

With Indians too looking at organic foods with a lot of interest these days (many superstores have even dedicated 'organic foods' section now) can the wines be left behind? To find out the answers I embarked on a research that took good part of a month of my time. In hindsight, I think the effort was worth it.

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