In the Green at the Grocery

Consumers in the red shouldn't worry whether they can still afford to buy green. That's because some purchases don't need to be as green as you may think and others aren't green enough to be worth the extra cost. And that cost can be considerable, sometimes doubling the price. "People are looking for more value in all of their purchases," says Urvashi Rangan, a senior scientist with Consumer Reports' "Greener Choices." Rangan says, "Looking at organics critically can save you money."