The UK's biggest grocers will try to reinvigorate sales of organic food next week, following evidence that the organic market has suffered its sharpest fall for a decade.
After what had been a meteoric rise to annual sales of £1.3bn, according to the market research firm TNS Worldpanel, organic eggs' sales tumbled 18 per cent in the four weeks to 10 August, as customers opted for cheaper free range products, seen as ethical. A source at a big UK grocer admitted that sales of organic food were flat.
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