Tuesday, September 2, 2008

Chocolate bar takes a bite out of climate change

The UK’s first fairtrade organic chocolate bar that also offers a sweet solution to climate change is to be launched in Waitrose stores this October.

For every bar of Organic Meltdown chocolate purchased, the World Land Trust (WLT) promises to save one tropical forest tree from being destroyed. To save a tree, consumers simply have to go to the Organic Meltdown website, type in the unique number inside the wrappers on each of the nine varieties of chocolate and zoom down using Google Earth onto the actual patch where the tree is located.

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