Saturday, September 13, 2008

Fall in Organic Sales Blamed on Multiples

The founder of the country's leading organic vegbox business has blamed "short-term, attention-grabbing" measures by supermarkets for a slowdown in the sector.

Riverford Organic Vegetables' Guy Watson criticised multiple retailers for a mostly "meaningless" adoption of environmental measures, such as biodegradable packaging and food miles, which has distracted potential customers.

No comments: