Organic food is being re-branded as a "budget product" in an effort to stave off the credit crunch.
The market for food and vegetables produced without the use of chemicals has traditionally focused on more wealthy shoppers with celebrity fans including Prince Charles and Sting.
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However as the credit crunch bites spending on organic food and drinks fell 19 per cent in recent months to £81 million from an all time high of £100 million at the start of the year.
Saturday, September 13, 2008
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Of course organic food sales fell - the industry is not immune to economic downturns.
But, statistics show that despite the overall fall in sales, the organic food market still grew by 10% in the year leading up to august, 2008.
The slow-down is inevitable as there is less money to spend. Once the economy picks up again, which it will, then sales of organic produce will rocket.
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