Kenyan fresh produce exporters say tougher US import rules a boon

Local fresh produce exporters are vying for a bigger slice of the American market share this year even as the world’s only superpower drifts towards protectionism.

Industry players say the decision by the department of agriculture to re-introduce stricter traceability guidelines for fresh produce and meat entering the country comes with a silver lining that they intend exploit in a push to expand exports beyond the traditional 1 per cent level.