Growers label their crops organic ... sort of

A major fruit company has decided to convert 100 percent of its stone fruit trees to organic farming practices, part of the ongoing push to meet consumers' insatiable demand for healthier food.

But Stemilt Growers Inc., a bit player in the stone fruit industry but one of the nation's leading apple suppliers, isn't waiting two years to capitalize on the switch. The company has created a new label — Artisan Naturals — to sell its naturally-farmed fruit, an effort to get a higher price for the fruit even if it can't yet come with an "organic" sticker.