“Organic” a boom market with German consumers

The retail food sector is expanding its product range to include more and more organic produce. Every week a new organic supermarket opens, and retailers captivate the public with their ranges of fresh produce. Organic means quality. What originally began as a food industry niche has today become a growth-intensive section of the market. Raising awareness and consumption of organic produce even further, the 10th Bio Market at the International Green Week 2007 will be a particularly important communication platform.