Walking through a Whole Foods grocery store is like getting an invitation to sit at the cool kids’ table — you are just a better person for being there.
Like Starbucks’ fair-trade coffee, Whole Foods lets you feel good by spending more. Instead of subsidizing Juan Valdez, you get to prop up family farms growing food the way nature intended — organically. But before you drop in for another pound of chipotle hummus, consider whether organic food is worth the increased cost.
Friday, September 29, 2006
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