Next Wave in Access to Healthy Food: Target Launches Private Label Organics Line

As consumer demand for organic product grows, Target and SuperTarget stores are introducing a private label organics line offering guests a one-stop-shopping experience for their grocery needs. Target guests no longer have to choose between
organic and affordable prices. The Archer Farms brand, exclusive to Target,
will include a variety of organic groceries complementing the core line of
popular items that Target guests know and trust. In addition, the produce
department at SuperTarget is now certified organic by the U.S. Department
of Agriculture (USDA), offering superior quality and prices on produce such
as strawberries, apples, and other fruits and vegetables found in nearly
everyone's home.