Wednesday, August 22, 2007

Fairtrade: Is It As Fair As It Sounds?

The term "Fairtrade" has been gaining steady acknowledgment since the 1940s - and justifiably so. After all, when consumers pay just a little more for products like organic coffee, bananas, chocolate and even clothes, farmers are guaranteed a fair price for their goods and labour. So, the fact that over 2,500 product lines in the UK now carry the Fairtrade mark - not to mention that Britain spent over £290 million on fair trade coffee, food, furniture and clothing last year (an increase of 46% on the previous year) - should seem like a good thing, right?

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