When Cissy Bowman started selling her homegrown organic produce in the early 1980s, the public was not exactly clamoring for her merchandise.
"People would literally ask me questions like, 'What's an organic? How do you grow one?,' like it was a type of vegetable," says Bowman, now CEO of Indiana Certified Organic, an agency authorized by the USDA to designate farms and producers as "organic."
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