Meat and poultry companies still hoping to cash in on the growing market for organic products may want to think again. New research from the Connecticut-based TABS Group suggests the market is, if not static, then not growing in terms of numbers of shoppers.
"In the mass market, organic is not growing," TABS founder and president Dr. Kurt Jetta told MEATPOULTRY.com. "Every year we measure the popularity of several categories of so-called, good-for-you products, and organic consistently has the lowest appeal."
2 comments:
I don't think the bubble was ever that big to burst...
On the other hand, Anonymous, you can check this story: http://tinyurl.com/yfjfvg9
Is it a huge segment? Compared to the entire market, no. But in absolute terms it's still some serious dollars. Reports have been conflicting through the recession but many have said that sales of organic foods have continued to increase.
Post a Comment