Consumers Seeking the Green

Despite economic challenges, many consumers of natural products are willing to pay more for environmentally friendly products, according to a MamboTrack study by Mambo Sprouts Marketing. In the survey of 1,000 natural products consumers, seven out of 10 said they’d be willing to pay up to 20-percent more for “green” products and services. While price remains the overwhelming factor (60 percent) in deciding where to shop, 56 percent said a selection of healthy organic products and 49 percent cited availability of organic produce as key factors.