Wal-Mart Model Comes to Organics

Organic farming is based on the principle that using natural methods and eschewing all artificial inputs such as pesticides, petroleum-based fertilizers and genetically modified organisms is better for the land, the farmer and the consumer. The organic movement flowered in the Seventies, a product of the environmental and countercultural movements, and influenced by the Whole Earth Catalog and books such as Silent Spring and Diet for a Small Planet.

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