New-Age consumers striving to wear organic

Organic is the buzzword for the new age. From organic vegetables, meat and eggs to wheat, cotton, tea, coffee, cosmetics and more. It’s not back to the future but ahead into the past, as more and more agri products go for the no-pesticide, no chemical fertiliser approach. With New-Age consumers striving to wear organic, eat organic and, logically, drink organic, more and more companies are jumping onto the bandwagon.