The 96-cent daily grind - the real effects of fair trade coffee

Perhaps you're reading this over a cup of coffee. Maybe a Starbucks coffee. Maybe you even paid extra for Shirkina beans, a fair-trade variety that sells for the conscience-soothing premium price of $10 (U.S.) a pound in North America. The employees of Ethiopia's largest coffee processing factory and the small family farmers — all 86,762 of them — who grew the Shirkina beans would like to thank you.