Organic citrus on track despite obstacles

The organic citrus category may have hit a speed bump recently, but Scott Mabs, director of marketing for Homegrown Organic Farms, Porterville, Calif., isn’t sure the sagging economy deserves all the blame.

Sure, some consumers may be cutting corners and switching back to conventional produce, but Mabs believes the bigger challenge to the category is increased competition as more growers and suppliers climb aboard.