World of difference for Fairtrade as credit crunch takes its toll

Those who say a ripple in America creates a wave in the UK looked to have been proved right.

The global credit crunch which was born out of the US sub-prime crisis has hit Britain hard and with more of us conscious about how much we spend and what we spend it on, one of the first casualties appears to be the organic and Fairtrade goods which until a few months ago filled middle-class shopping baskets.