Monday, September 11, 2006

'Organic' label little more than a marketing tool for food, critics say

At the local supermarket, the organic fruit and vegetable display is a frequent stop for health-conscious consumers. But turn to the next aisle and shoppers are likely to find a different array of "natural" and "organic" foods.

All-natural potato chips. Organic breakfast burritos. On the frozen-food aisle, a shopper can unearth multiple varieties of organic three-cheese lasagna.

(Debbie's comment...Don't know about this. "Natural" is a marketing term, and could mean almost anything. Poison ivy is natural [all right, it's probably organic too, but you get my meaning.] And the article makes the point that "organic" doesn't necessarily mean "healthy", as in organic tortilla chips. But if sustainable farming and kindness to the environment remains part of the goal, then we're all still better off supporting the tortilla chips made with organic corn than the ones that aren't, right?)

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