Tuesday, May 30, 2006

Cotton’s sustainability story hits the road

Agriculture’s latest buzzword “sustainability” probably has as many definitions as it does letters, nevertheless, whatever it is is impacting agriculture from the turn row to the retail counter.

California wine grape growers have had a major sustainability push for several years and others are trying to meet a sustainability litmus test to mollify consumers.

Cotton is the latest crop to be called on the sustainability carpet, not yet by consumers but by people who buy cotton and make and sell textile products from the natural fiber.

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